Madvertise (ISIN: FR0010812230, ticker: ALMNG), the French ad tech company specializing in mobile advertising, has won the bid to manage Ouest France’s digital advertising campaigns for mobile devices. With this year-long contract, Ouest France aims to monetize all its mobile sites and apps.
Ouest France attracts a mobile internet audience of more than 5 million unique visitors a month and is France’s leading regional daily newspaper, as well as one of the country’s most popular daily news sources in the “News and Information” category. Users can consult international, national, regional and local news in real time via the group’s mobile site and applications.
Ouest France will be using Madvertise’s proprietary Software Development Kit (SDK), a one-stop shop for advertising management services, to take advantage of the various solutions offered by Madvertise (premium programmatic buying on its Private Marketplace, audience targeting, conditional advertisement publishing, TV ad syncing, etc.).
Gonzague de La Tournelle, Chief Executive Officer of Madvertise, said: “This latest victory demonstrates our ability to attract well-known, high-caliber advertising publishers and strengthens our portfolio of publishers in the news sector. It consolidates our position as the French leader in mobile advertising and confirms that our integrated range of solutions is tailored to market needs.”
 Source: Médiamétrie Netrating Mobile – February 2017