Rapidly rising demand for location-based advertising in UK: madvertise delivers LBA campaigns with an accuracy of 50 metres
Mobile promotions, sent according to the location of the user, have been a particularly noticeable trend
London, 26th October, 2011 – The rapid growth of the smartphone and tablet market has revolutionised consumer behaviour, forcing the advertising industry to focus on the mobile channel. Mobile devices have become a constant companion for consumers, who utilise them on the go to consume the latest information, videos, games or apps to help navigate their day, changing how and when we consume advertising, and more importantly, how we react to it. As such, location based-advertising (LBA) has become the must-do option for advertisers, helping them target relevant consumers anytime, anywhere and minimising wastage in comparison with traditional channels.
“Location-based technology has opened an exciting avenue for advertisers to design strategies with more personal and direct messages, enabling them to target audiences much more accurately,” says Carsten Frien, CEO and co-founder, madvertise. “Working with publishers like the esteemed navmii and its app navfree, a leading location and navigation mobile application with 3.5 million users globally, further enhances this offering, enabling advertisers to connect with a targeted audience.”
A study from ABI Research confirms that businesses are primed to spend $1.8 billion on that sector in 2015 as part of their overall mobile marketing budgets,[1] highlighting the surge in demand for the technology.
Berlin-based madvertise, which recently announced plans to expand further into UK market following the close of a successful series B round, offers this personalised geo-location service or LBS (location-based service) based mainly on geographic location information in real time. The ‘made-in-Germany’ technology provides advertisers with the ability to deliver ads tailored to the mobile user’s location, with the highest level of detail on country, region and route up to a radius of 50 metres from the exact location.
About madvertise
madvertise (www.madvertise.com) is one of the widest reaching mobile advertising networks and a leading mobile advertising player in Europe with 1.4 billion page impressions. Creating a fast and efficient connection between its user base, madvertise enables advertisers to target a chosen audience, whilst allowing developers and publishers to monetise their apps and mobile websites.
madvertise prides itself on its state of the art technology, as is reflected in its “made in Germany” offering, which, developed in-house, offers the highest reliability and quality and is constantly enhanced to ensure it is offering is consistent and up to date. The specific ad server optimises interactive mobile advertising media, such as video or rich media ads and campaigns.
The company was founded in 2008 by Carsten Frien, Pan Katsukis, Thomas Hille and Martin Karlsch and currently has 50 employees with offices in Berlin, Hamburg, London, Barcelona, Madrid and Milan.
Media contact
Rachel Phythian
Ballou PR for madvertise
rachel [at] balloupr.com
+44 7866 550 603