madvertise seals deal to market ON AIR in UK
Mobile ad network signs commitment for marketing of interactive TV guide app
London/Berlin, 14th December 2011 - Berlin-based mobile advertising network madvertise has today signed a deal which will see them become the exclusive marketer of the interactive TV guide app ON AIR in the UK.
Within just three years, madvertise has become one of the largest mobile advertising networks in Europe with 1.4 billion monthly page impressions to date, with further growth expected particularly in the UK. After successfully closing their Series B funding round recently, madvertise is now focused on continued growth starting with the ON AIR marketing agreement in UK.
ON AIR is an essential app for people on the move who want to stay updated on with the latest TV listings. Whether it’s documentaries, movies or the UK’s best-loved soaps – ON AIR has it covered with a comprehensive guide to all of the UK’s major channels across a host of providers including Sky, Virgin, Freesat and Freeview. The app’s slick, magazine style format makes for an excellent opportunity to integrate different types of ad.
The free app, developed by German company stanwood, became the number one app on the German, Swiss and Austrian App Store’s on the day it launched last year. In Germany alone, the app has received half a million downloads to date.
A recent analysis of madvertise’s global page impressions revealed that the daily use of mobile Internet peaks at similar times to those of TV, reaching 41% of the highest daily traffic usage, meaning a bigger incentive for companies to use madvertise’s network to attract new customers and increase downloads.
About madvertise:
madvertise is one of the largest mobile advertising networks and a leading mobile advertising player in Europe with 1.4 billion monthly page impressions. By creating a fast and efficient connection between its partners, madvertise enables advertisers to target a select audience, while allowing developers and publishers to monetize their apps and mobile websites. madvertise prides itself on its state-of-the-art mobile technology, as is reflected in its “made in Germany” products which offer the highest reliability and quality and which are continuously enhanced to maintain cutting edge performance. madvertise’s mobile ad server optimizes interactive mobile advertising media, such as mobile video or rich media ads. The company was founded in 2008 by Carsten Frien, Pan Katsukis, Thomas Hille, Martin Karlsch and Team Europe and currently has around 70 employees with offices in Berlin, Hamburg, London, Barcelona, Madrid and Milan.
Further information is available at www.madvertise.com
Subscribe to our blog: www.madvertise.com/unternehmen/blog
Follow us on Twitter: www.twitter.com/ madvertise
Like us on Facebook: www.facebook.com/madvertise
About ON AIR/stanwood
ON AIR is a product of Berlin based TV expert stanwood. Founded in 2009 by television and media veterans the company specialises on displaying TV listings and interactive contents on mobile devices.
Press contact:
MUSTARD PR
Andrew Durkin / Dan Walsh
T: 01753 656 661
E: andrew@mustardpr.com / dan@mustardpr.com