madvertise name Brandon Keenen as new UK MD
Mobile ad network hire former member of AOL UK’s executive leadership team
London/Berlin, 17th, January 2012: Berlin-based madvertise, one of the largest mobile advertising networks in Europe, has today announced their new UK managing director will be Brandon Keenen. Formerly a director for AOL in the UK, Keenen joins the madvertise team tasked with helping to grow the UK side of the business.
With a degree in Business Management from the University of Arizona, USA, Keenen held various sales and advertising roles before beginning his AOL career in 2008 as Paid Search and Sponsored Listings Sales Director for Europe. In September 2009, Keenen became Performance Sales Director where he was responsible for the sales teams performance across paid search marketing.
Keenen then took on the role of Director of Publishing Partnerships and Sales, responsible for AOL’s Advertising.com ad network. It was during this time that under Keenen’s guidance the network went from number four to two in the Comscore rankings. In 2010, Keenen was then promoted to Senior Director, Head of Sales AOL UK. He was responsible for over half of the UK employees with AOL’s advertising and Advertising.com businesses, and a £38 million annual revenue target.
“I’m extremely excited about joining madvertise and becoming the UK MD,” said Keenen. “This is a big challenge for me personally and one I can’t wait to get started with. I’m hoping to bring the wealth of experience and contacts I have in the advertising industry and help grow the company in the UK.”
“To make a hire of the calibre is a real symbol of our intention to grow madvertise in the UK market,” said Carsten Frien, CEO, madvertise. “Having Brandon on board will give us the experience and guidance needed to take our business to the next level.”
The significant hire of Keenen once again highlights the ambition of madvertise. The company aims to increase the UK workforce by more than 50% by the end of 2012.
An image of Brandon can be found here.
About madvertise
madvertise is one of the largest mobile advertising networks and a leading mobile advertising player in Europe with 1.4 billion monthly page impressions. By creating a fast and efficient connection between its partners, madvertise enables advertisers to target a select audience, while allowing developers and publishers to monetise their apps and mobile websites.
madvertise prides itself on its state-of-the-art mobile technology, as is reflected in its “made in Germany” products which offer the highest reliability and quality and which are continuously enhanced to maintain cutting edge performance. madvertise’s mobile ad server optimises interactive mobile advertising media, such as mobile video or rich media ads.
The company was founded in 2008 by Carsten Frien, Pan Katsukis, Thomas Hille, Martin Karlsch and Team Europe and currently has over 70 employees with offices in Berlin, Hamburg, London, Barcelona, Madrid and Milan.
Further information is available at www.madvertise.com.
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For more information, please contact:
Andrew Durkin / Dan Walsh
MUSTARD PR
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