48x48_Katappult

Case Study

KatAPPult

Assignment:

  • Raising the profile of a telecoms provider’s free app in the Music category of the Apple App Store by using the KatAPPult tool

Implementation:

  • Control of the campaign with targeting for iPhones
  • Direct linking to the App Store after tapping on a banner ad
  • Campaign duration: 25 October – 2 November 2010

Results:

  • Significant increase in app ranking in the Music category
  • The app was katAPPulted to no. 6 within just 24 hours
  • Top ranking: no. 3
  • The app generated so much attention that it appeared in the ‘New and Noteworthy’ category

48x48_gettings

LBA Case Study

GETTINGS

Assignment:

  • gettings is the foremost mobile location based service provider with the biggest range of customisable special offers which can be focused on customers’ specific needs (place and demand)
  • Aims: To establish the brand and recruit customers in the Rhine-Ruhr district by advertising the free gettings app in this region and generating maximum download figures there

Implementation:

  • Controlling of the campaign with targeting for iOS and Android devices as well as for the Rhine-Ruhr district
  • Direct linking to the App Store after tapping on a banner ad
  • Campaign duration: 3 months

Results:

  • The app was kept in the overall Top 200 throughout the campaign period and hence in the visible area of the Lifestyle/Free category.
  • Highest position: no. 16
  • The app generated so much attention that it appeared in the ‘What’s Hot’ category

48x48_oertliche

CPC and Landing Page Case Study

DasÖrtliche

Assignment:

  • Advertising the DasÖrtliche iPhone app including a raffle

Implementation:

  • Creation and hosting of a landing page optimised for the iPhone
  • Targeting for iPhones
  • Conversion of the raffle video into a format suitable for the iPhone
  • Direct linking of advertising to the mobile landing page

Results:

  • Generated awareness for the iPhone app
  • Increased downloads
  • Higher visibility in the App Store